Marketing coinage, likely an altered pronunciation of Mandarin 枸杞 (gǒuqǐ). The earliest known usage in print was in a 1996 publication. The first usage in the LexisNexis database is a 2002 newspaper article. Wider usage began in 2003 and 2004.
- (US) IPA(key): /ˈɡoʊ.dʒi/
goji (plural goji)
- A fruit in the genus Lycium, especially in commercial products where it is promoted as a superfruit.
- Synonyms: goji berry, wolfberry
The UK Food Standards Agency notes: ‘[It has been] suggested that the name "goji...